09/ 01/ 05 FASHION-A-BULLS MOO’VE IN PRIME OUTLETS—WILLIAMSBURG

WILLIAMSBURG, VA SEPTEMBER 1, 2005- The Prime Outlets CowParade has arrived at Prime Outlets—Williamsburg! The public is invited to experience an “Udderly Fashion-A-Bull” outdoor art exhibit featuring 13 life-size, fashion conscious cows. Princess Preppy, Cow In the City, Spa Cow and Divine Bovine are amongst the herd. The exhibit opens today and will remain at the center through December of 2005.

“The CowParade is our gift to community members who patron our center,” said Lisa Bates, CMD, marketing manager. “I’ve seen both children and adults alike smile with delight at the sight of these cows.”

In October Moo-lyn Monroe, designed by local artist Chris Alexander, will join the Williamsburg CowParade. Alexander won a contest to design the next cow for the Williamsburg event and will receive $1,000 upon completion. She is known locally for her work with Mermaids on Parade in Norfolk. The Moo-lyn Monroe design will sparkle in the sun with light reflecting off mirrors embedded on the surface of the cow.

Prime Outlets CowParade will be featured in the September addition of Value Retail News, a leading industry magazine. Prime Outlets is unique in that usually a CowParade
is sponsored by a municipality as a community art event. Prime Outlets is the first shopping center to host and fund a CowParade event.

For more information on Cows on Parade or for more about Prime Outlets CowParade please visit www.cowparade.com.
Prime Outlets—Williamsburg is located at 5715 Richmond Road in Williamsburg, Virginia. The 336,000-square-foot outlet center offers everyday savings of 30-70 percent off full retail prices and features an exciting collection of brand name retailers including: COACH, Nine West, Brooks Brothers, Nike, Anne Klein, Tommy Hilfiger, OshKosh B’Gosh, Kirkland’s Home and BOSE. Directions: I-64 to Exit 234; then, take 199 to Rt. 60 toward Williamsburg.

About Prime Retail
Headquartered in Baltimore, Maryland, Prime Retail is one of the largest and most successful owners of retail centers in the U.S. Its portfolio spans approximately 12 million square feet throughout major markets of the United States and Puerto Rico. Prime Retail has embarked on a multi-million dollar re-investment and re-branding initiative and is positioned to become the leading retail outlet company in the industry.

For more information please visit www.primeretail.com.

Back